In Foundations we’re going to get prepared for success and get started with an intro to marketing. Don’t skip this module as it provides the foundation we will build on as we move through each of future modules.
Prepare for Success
Intro to Marketing
In this module we’re going define what success looks like for you, set goals and begin the important task of mindset mastery. Download the workbook and watch the videos below to get started.
Target Audience is all about gaining dream client clarity. With a clear understanding of your target audience you will find that it becomes more effortless to attract and serve the clients that you dream of working with.
In Identity you will work to define your business identity, including positioning and branding. Clarity around your identity will allow you to communicate your values and what sets you apart through a compelling brand.
Strategic Plan will build on what everyone has completed so far and help you create a blueprint for the next 90 days in your business.
Online Presence is all about optimizing your online presence. We’ll cover best practices for your website and dive into some social media training as well.
In Content Marketing we’re going to cover content marketing. Content is an essential part of all marketing, but this refers specifically to content that is so truly relevant and useful to your prospective clients that they love it and want more!
Relationship + Community Building is all about launching, nurturing and leveraging a community. We’ll review how to build relationships and communities online.
In Traffic Generation we’ll cover how to turn on a steady flow of traffic using various online marketing strategies so that you get highly-targeted traffic back to your website and landing pages.
In List Building you’ll master the most effective list building strategies so you can grow your list fast.
In Landing Pages you’ll uncover the secrets to creating a high-converting landing page (that brings you business!)
In Challenges you’ll learn the steps to run a successful challenge and map out your challenge strategy.
In Webinars you’ll master the art of holding webinars to generate leads and turn them into raving fans + clients.
In Offers + Packaging you'll learn how to package and price your offers so that they appeal to your dream clients and make you stand out.
In Sales Mastery you'll master your sales mindset, process, and conversation so you feel confident and in control.
In Sales Funnels you’ll get step-by-step training on how to create a sales funnel that will bring in consistent leads and sales.
In Measure + Optimize you’ll learn what key metrics to track in order to make informed business decisions and understand how to use those metrics to optimize your future marketing.